Oakbrook Strengthens Commitment to Underserved Borrowers with Launch of OakbrookAdvance

Oakbrook has today announced the transition of its consumer lending brand, Finio Loans, to OakbrookAdvance. The move aligns the company’s product offering directly with its core mission: improving financial inclusion for UK borrowers who are often overlooked by mainstream lenders.

By retiring the Finio label, Oakbrook is focusing its resources on a single, purpose-led identity. The launch of OakbrookAdvance is designed to simplify the borrowing landscape for the millions of UK consumers who require a more personalized, accessible approach to credit.

Claire Smith, Marketing Director at Oakbrook, commented:

"Our mission has always been to simplify credit for those who find the mainstream market difficult to access.

We want to remove the separation between our corporate mission and our customer products. By putting the Oakbrook name front and centre, we are making a clear promise: this is a loan provided by a business dedicated to financial inclusion and fair practices.

This aligns our identity with our purpose. We are building a transparent, trusted destination for underserved borrowers, ensuring they have the support they need to move forward."

Richard Payne, Chief Operating Officer, added:

"Financial inclusion isn't just about access to money; it's about the service and respect you receive once you are a customer.

For us, this change is about delivering a consistent, human experience. By unifying our brand, we ensure that every customer, regardless of their financial background feels the full support of the Oakbrook team. We want to remove the complexity from borrowing so that our customers can focus on what matters: feeling in control of their finances and confident in their future."

While the brand evolves to better reflect Oakbrook’s purpose, the service for existing customers remains seamless. All current Finio Loans agreements and terms remain unchanged, with customers still able to access dedicated support through existing channels.